AI UGC Content Studio
An experiment in producing short-form UGC-style video at volume without it looking machine-made.
Challenge
Generated UGC collapses into the same face, the same cadence, the same lighting — audiences spot it instantly.
Thinking
Built variation into the system rather than the prompt: framing, pacing, ambient sound and script rhythm are sampled from defined ranges per output.
Solution
A variation-controlled synthetic UGC pipeline experiment.
Build
An experimental pipeline that assembles script, voice, footage and captions, then scores each output against a sameness heuristic before it is kept.
Experience
Outputs are reviewed on a contact sheet, not one at a time — the failure mode only becomes visible in aggregate.
Outcome
Experiment explores variation control in synthetic short-form video. Nothing published commercially; no brands, engagement figures or client work involved.
Reflection
The sameness score should be human-calibrated periodically — it drifts.
Gallery
Next capsule
Interactive Brand Experience