Creative AI Campaign Studio
A concept production surface where a campaign's art direction is locked first and generation is constrained to it.
Challenge
Generative campaign tooling drifts off-brand fast because the prompt is the only guardrail.
Thinking
Inverted the workflow: art direction — palette, grain, crop language, tone — becomes a structured object, and every generation inherits it rather than restating it.
Solution
A direction-constrained generative campaign concept.
Build
A concept interface with a direction panel, a variant wall, and a diff view showing exactly which direction attributes a variant honoured or broke.
Experience
The variant wall is the spectacle; the diff view is the point. One is loud, one is deliberately quiet.
Outcome
Designed as a concept to explore art-direction-as-constraint for generative campaign work. No brand partners, no campaign results, no fabricated performance data.
Reflection
The diff view needs to be simpler — three attributes, not eleven.
Gallery
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